MEET WENDY

CELEBRATING 27 YEARS IN REAL ESTATE

As Brisbane's first female independent buyer's advocate, Wendy Russell has secured her place as a trusted leader in Brisbane's luxury homes market.

I am dedicated to helping professionals make the very best decisions when buying real estate.
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MY MISSION

Property has played a pivotal role in my 42 years ever since I landed my first job as a real estate receptionist at the age of 17. I was fortunate to learn from astute mentors who put me on a path to great success as both a property investor and real estate professional – and now, my mission is to pay it forward and help others achieve their own success through property.

ABOUT WENDY

From humble beginnings as a 17 year old real estate receptionist, Wendy Russell has demonstrated an unwavering commitment to the property industry, spanning 27 years - 10 of those as an independent buyer's agent in Brisbane.

Wendy understands the luxury buyer well and is known for her discretion, ability to manage expectations and exceed results for professionals of this calibre. Having professionally exchanged more than half a billion in residential real estate, Wendy appreciates the buyer journey can be complex and works hard to ensure each and every one of her clients is uniquely supported to ensure the best possible outcome for their purchase. Wendy has built a loyal network of industry contacts in Brisbane, affording her clients exclusive access to many of the homes that are never seen on the open market. 

Residential real estate – sales, property management, marketing, admin, spanning 27 years. I was Principal Licensee of my own independent offices for 8 years between 2004 and 2012 and I’ve been a Brisbane Buyer’s Agent for 10 years (2014 to NOW).

My journey to become one of Brisbane’s first Independent Buyer’s Agents has been somewhat typical to any long standing career in real estate. I’ve sat in just about every seat in the real estate office. Reception. Property Manager. Sales Assistant, Sales Agent, and now Buyer’s Agent. I worked under a few of the franchise names but all the while I felt a compelling sense to do things “my way” because of a clear values mis-alignment and in 2004 at the age of 23, I co-founded my first real estate agencyWhat happened in the following six years was nothing short of a roller coaster ride. Yes, my business was successful, but I was deeply unhappy. I went through a difficult separation, was diagnosed with clinical depression and eventually I was forced to sell my business, my home, all my investments, and start again. It was an incredibly challenging time to say the least, but with a lot of inner work and a huge mindset shift, I managed to turn it all around. This marked the beginning of my career as a Buyer’s Agent. It took me five years to go from broke and depressed to thriving once again and truly enjoying my work. Looking back, I never really had a clear purpose and my focus was on all the wrong things.

You could say, my move into the Buyer’s Agent space somewhat saved me.

The life stories of people fascinate me, and for a moment in time, I like to believe that the pivotal role I play in this part of their journey has made a life-changing impact. Securing the perfect home for a client when there was no way they could have done it on their own is incredibly fulfilling. I take great pride in going the extra mile for those who value the commitment I have to my professional work, but I also have to admit, the thrill of the deal keeps me in this game.

Turning 30 and the realisation I was broke, lacking purpose and had to start again. I would later realise this was the beginning of my new life.

My dad. He has been an unwavering support and silent cheerleader throughout my life; always backing my goals, no matter how out-of-the-box.

Christian Louboutin heels and Dior.

There have been two. Opening my own independent real estate agency when I was 23… and 10 years later, making the leap into the emerging Buyer’s Agent space as the first solo independent female advocate. I had been employed by an agency at the time and soon realised their values mis-aligned with mine. I was nervous leaving the security of a stable salary but a good friend who believed in me said to “jump off the bridge” because I would fly. He was right.

The ocean. My husband Ben and my dogs, heavenly Slick, heavenly Samson and Lex. Although I’m a regular on the social and networking scene with a glass of bubbles in hand, I’m secretly an introvert at heart.

Ben and I split our time between Brisbane and our holiday home on the Sunshine Coast. I’m a self-made career woman, storytelling writer at Deals In Heels, and advocate for ambitious women. I’m drawn to the finer things in life but in complete contrast, a humble upbringing in Gladstone, North Queensland often sees me escaping to the beach with a fishing rod.

People have often asked if I plan to expand my agency and build a team. This is not somewhere I want to take my business. I intend to stay niche and boutique. I much prefer working 1:1 with a client because this way, I can provide a more personal service that larger agencies struggle to deliver. This is why I limit my clientele to five buyers at any one time and unless you’ve been directly referred, potential clients undergo a rigorous screening process to ensure we are the right fit to work together. 

COMPLIMENTARY CONSULTATION
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