Meet Wendy.

Residential real estate – sales, property management, marketing, admin, spanning 27 years. I was Principal Licensee of my own independent offices for 8 years between 2004 and 2012 and I’ve specialised in Buyer’s Advocacy in Brisbane for 12 years (2014 to NOW).

Property is central to our existence as humans. We all need to live somewhere. My property career has granted me a front row seat to the intimate lives of thousands and I’m fascinated by the personal stories, along with the behaviours that arise when the stakes are high.

It is both a privilege and an eye-opening experience representing clients at important, intersecting moments in their lives.

Admittedly, the thrill of the deal continues to keep me in this game.

My journey to becoming one of Brisbane’s first female Independent Buyer’s Agents has been somewhat typical to any long standing career in real estate. I’ve sat in every seat in the real estate office; from Receptionist to Property Manager, Sales Assistant, Sales Agent, and now Advocate, Advisor and Authority in the property space.

For a short time, I worked under numerous franchise names but all the while feeling a distinct values misalignment, and in 2004 at 23, I co-founded my first independent real estate agency. 

The following 6 years was nothing short of a roller coaster ride. My business rose to success quickly, but underneath, I was deeply unhappy. Consequently, a difficult separation led to a depression diagnosis and I was forced to sell my business, my home, and my investment portfolio in a bid to recover.

It was an incredibly difficult time. I challenged myself to do the inner work which brought about a huge mindset shift, and thankfully, I managed to turn it all around. This marked the beginning of my career in Buyer’s Advocacy. In the following 5 years, I repositioned my career, founded a new business and rebuilt my wealth.

You could say, my move into the Buyer’s Advocacy space somewhat saved me.

I founded The WENDYRUSSELL Institute in 2024 — a signature program platform teaching ambitious women how to embody high-value energy and personal authority. This work has added significant distinction to my purpose.

I have been an avid property investor since 2001 when I purchased my first home at 21. I’ve built my dream home on acreage, managed multi-unit development projects, formed joint venture partnerships with the Queensland State Government and private equity partners, and renovated more properties than I can remember.

Currently my personal portfolio sits in the multimillions, with properties held across Brisbane and the Sunshine Coast.

Turning 30 and the realisation I was broke, lacking purpose and had to start again. I would later realise this was the beginning of my new life.

There have been two. —— Opening my own independent real estate agency when I was 23… and 10 years later, making the leap into the emerging Buyer’s Agent space as the first solo independent female advocate in Brisbane.

Drinks with the girls. Lazy days at the beach, and of course — my husband Ben and my dogs, heavenly Slick, heavenly Samson and Lex.

My dad. He has been an unwavering support and silent cheerleader throughout my life, and I’m incredibly inspired by his drive to live a life of purpose well into his 80’s.

Champagne. Luxury travel. Christian Louboutin heels and Dior.

My husband, Ben, and I split our time between Brisbane and our holiday home on the Sunshine Coast. I’m drawn to the finer things in life but in complete contrast, a humble upbringing in Gladstone, North Queensland often sees me escaping to the beach with a fishing rod.

I’m an introvert — which I believe is my silent superpower.

I never intended to operate a volume-based business. This is not how I believe strategic outcomes are delivered. My private advisory will forever remain an exclusive offering to aligned clients who share my values, standards, and work ethos.