Written in her ever-practical and conversational style, Wendy Russell delivers a carefully crafted, step by step formula for successfully buying any property at auction.
Using her trademark 4-Figure Pricing Strategy™, you’ll learn how to set a firm walk away figure and stick to it, whilst delivering strategic bids throughout the auction.
Not only will you be confident in what to pay and when to walk away, you’ll have an unfair advantage over the other bidders who came unprepared.
With real life examples at actual auctions, Wendy reveals all the tips and secret tactics used to intimidate the competition and win on the day – whether you buy the property or choose to let it go to another bidder.
Ditch the nerves and build unwavering confidence with Lights, Camera, Auction – the only guide you’ll ever need to be a killer bidder on auction day.
(See Table of Contents below)
Fast-track your way to becoming a professional Auction Bidder.
The core concepts and strategies discussed throughout this Book can typically be applied to any property auction in Australia, with slight variances in each state.
Welcome To The World Of Real Estate Auctions
What I’ll Teach You:
The Auction Process From Start To Finish
Step 1 – Inspecting The Property
Step 2 – What To Do At The Inspection
Step 3 – What To Ask The Agent
Step 4 – What To Do Following The Inspection
Step 5 – Preparing The Comparative Market Analysis / Calculating Estimate Market Value
Step 6 – Request A Formal Valuation
Step 7 – Financing Your Auction Purchase
Step 8 – Getting A Read On The Buyers
Step 9 – Setting Your Buying Limit
Step 10 – Deciding On Your Bidding Style
Step 11 – The Bidder’s Registration Form
Step 12 – Bidding On Behalf Of Others
Gearing Up For Game Day:
Day Of The Auction – Lights, Auction, Action!
Step 13 – Preparing For The Big Day
Step 14 – What To Wear – Dressing For Success
Step 15 – When To Arrive
Step 16 – What To Do At Registration
The Contract Of Sale
Conditions Of Sale
Deposit Cheque / Transfer
Step 17 – Approaching The Auction Team
Step 18 – Strategising Your Game Plan
Step 19 – Creating Allies Within The Auction Team
Step 20 – Power Positioning – Where To Sit / Stand
Step 21 – Making Your First Bid
Step 22 – Placing A Knockout Bid
Step 23 – Making Each Bid Count
Step 24 – Dealing With Competing Bidders
Step 25 – Placing The Winning Bid
Step 26 – Contract Follow-Up
Is The Property On The Market?
Bidding Against Yourself
Auction Terminology – What It All Means
What Is The Reserve Price?
What Does It Mean When A Property Is Passed In?
When Is A Property “On The Market”?
Why Does The Auctioneer Call 3 Times?
What Is A Vendor Bid?
Conclusion / Summary
Wendy’s Auction Master Checklist – Download
How To Book Wendy For Your Upcoming Auction
“I just wanted to let you know we got the house at Byth Street! I can’t even tell you how perfect your advice was, it was scary how accurate you were!!! We did everything that you said and it paid off! You are seriously incredible, I can’t thank you enough.” – Emily Ownsworth – Brisbane
Watch my clients win at Auction following strategies they learned in the Book.
“Wendy Russell represented me at the Auction for an exclusive apartment that I wanted to secure for investment purposes. Wendy’s bidding tactics on the day achieved the element of surprise, and a planned series of knock-out bids saw us secure the property for close to $50,000 under my original budget. Her well-planned approach, combined with an ability to act strategically throughout the changing nature of the Auction undoubtedly underpinned the successful result we were able to achieve. She comes highly recommended.”
– Brendan O’Kane | Property Investor and Founder/CEO of OtherLevels Inc.
“Wonderful job today Wendy. You were very impressive and we’re very grateful for all your efforts, advice and guidance.”
– Adam and Nicole Twemlow | Purchased their forever home at Auction in December 2019